How to measure the success of your influencer marketing campaigns

 The key to boosting your influencer marketing campaign is to understand the involved ROI. All influencer marketing campaigns can be made quantitative just like any other marketing campaign but the ambiguous nature of viral content would mean that you need an extra set of tracking measures to assess the effectiveness of your campaign.

In order to track the success of your influencer campaigns, you need to track certain specific metrics which turn the whole analysis quantifiable. Let’s take a look at how you can actually measure the ROI & if your influencer marketing campaigns are succeeding as you need it to.

1. Reach

Assessing your reach across regions, local or global, in a summation of your paid and organic media will show which platforms and which influencers are the biggest contributor to your campaign performance

2. Sales

The number of sale leads your Influencer Marketing Agency generates from a campaign are the clear indicators of the campaign’s success. If you are able to generate a significant amount of sales, after you’ve conducted an influencer marketing campaign, it simply means that it worked.

3. Referral Traffic

You can analyze the referral traffic report in your Google Analytics to estimate the amount of traffic you’re generating through other websites & who are the key players

4. Reach & Impressions

Reach depicts the number of people who were exposed to your content while the number of impressions would reflect how many times your content was displayed, irrespective of the fact that it was clicked on or not

5. Engagement

Any time any user clicks on your link, likes your post, comments on it or shares it, it’s counted as engaging with your content. So these metrics can show if your campaign content was well perceived by your desired audience & if they interacted with it

6. Marketing Funnels

If you use Google Analytics well & set goals for your campaigns then you can actually analyze the whole user journey & see where potential users are entering the sales funnel. Your goals can vary from landing page clicks, purchase made, downloads, subscriptions, clicks to social media profiles, watching a video & so on.

ClanConnect’s reporting tool provides all these insights at one place through which you can measure the performance of all your published content for each campaign you take live. You get access to insightful reports depicting CTRs, engagement rate, mentions and shares on all your posted content.

This is why with an Influencer Marketing Platform like ClanConnect, tracking the success of your influencer marketing campaigns becomes a cakewalk. With the right tools that ClanConnect can provide you with, keeping a track doesn’t become overwhelming or overly complicated. So the next time you’re setting up a campaign, choose the right platform, choose ClanConnect.