Clan Connect is India's first data-driven AI-based influencer Marketing platform.

  Influencer marketing is the golden hen for marketers struggling with customer acquisition. As many as 63 % of marketers plan to increase their  influencer marketing budgets in the coming year.  Collaboration with a credible influencer marketing agency can revamp your brand-building effort. Finding the right influencer can help you leverage their authority to reach your target audience and drive organic traffic to your site. Businesses can build brand awareness and increase their brand loyalty thanks to influencer marketing.  Given the staggering number of influencers on Instagram alone, finding the ones that are the right fit for your business is like finding a pearl in the vast ocean. Difficult but doable 1.       Define your goals.  The Influencer marketing platform or agency you choose, the influencer you decide to partner with or the type of content you create come into play once you have set the goals of your digital marketing campaign. 2.       Know Your Audience

  Influencer marketing has been a part of marketing strategies for ages. However, it was only a few years back when it came to the limelight and started gaining traction. Brands big and small, realizing the benefits of influencer marketing, have been constantly in search of a good influencer marketing agency that can connect them with the right influencers at the right time. Though there are various agencies out there offering the required services, most of them fail to do the job with precision. When it comes to hiring an influencer, both the agency and brand need to be double-sure about their choice. A wrong influencer can deteriorate your sales instead of taking them to new heights. However, some firms are using the latest technology like AI for hiring influencers for their brands. One such firm is Clan Connect, which was launched with the idea of completely changing the dynamics of influencer marketing. Clan Connect is an artificial intelligence-enabled platform that helps bran

  The key to boosting your influencer marketing campaign is to understand the involved ROI. All influencer marketing campaigns can be made quantitative just like any other marketing campaign but the ambiguous nature of viral content would mean that you need an extra set of tracking measures to assess the effectiveness of your campaign. In order to track the success of your influencer campaigns, you need to track certain specific metrics which turn the whole analysis quantifiable. Let’s take a look at how you can actually measure the ROI & if your influencer marketing campaigns are succeeding as you need it to. Reach Assessing your reach across regions, local or global, in a summation of your paid and organic media will show which platforms and which influencers are the biggest contributor to your campaign performance Sales The number of sale leads your Influencer Marketing Agency generates from a campaign are the clear indicators of the campaign’s success. If you are able to gene